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K CAS

copywriter

  • RISE N' GRIND
  • AFTER HOURS
  • ABOUT
  • GET IN TOUCH

Alaska Tourism

WINNER- BRONZE HAMMIES AWARD 2017

Alaska's beauty speaks for itself, however, it isn't exactly on the top of the bucket list.

We put Alaska back on the map with its unique summer #OwnTheDaylight campaign, which does all the itinerary work for you with a nifty alphabet concept.

Tagline: Own The Daylight

Jelly Belly: Mr. E

Discover new ways to hate your favorite flavor.

There's a little kid inside all of us that loves the feeling of something new and you know what they say, "good things come to those who wait."

MR. E was a caffeinated concept that stemmed into a social game. 

Tagline: A Game of Anticipation

Tinactin

A common side effect of athlete's foot is usually the embarrassment. Don't worry, it's easy to treat.

Task: To create a headline-driven campaign consisting of three print ads and two additional pieces as an extension. For the executions, the typography must be hand crafted using the physical product. 

Tagline: Ready for the Remedy

Thrive at VCU

WINNER - BRONZE HAMMIES AWARDS 2017

Thrive is a collaboration between COBE (College Behavioral and Emotional Health Institute) and VCU Residential Housing that provides students with a living-learning experience focused on well-being for their first year in college.

We provided a total rebrand campaign for Thrive to keep growing.

 

Beez Nuts

Yeah, you read that right.

With a bold name, comes a bold brand. One that strives for that all natural good-good that'll make you feel even, well- good-er.

Beez Nuts, a Richmond-based company, needed cohesion to stand out from the cookie cutter competition, and what's Richmond without a little edge?

Tesla Model 3

The Tesla Model 3 is at the top in a series of sophisticated, eco-friendly cars. Tesla kept the car a hot commodity by putting out a pre-order. So, let's keep the tease going without showing the product.

To see detailed specs, consumers will have to visit the website for more info on how to get their hands on a slice of the future.

Tagline: Simply Advanced

IT4Causes

CreateAthon@VCU, a 24-hour creative blitz, paired my team and I with IT4Causes who needed a fresh new face to elevate their existing presence.

IT4Causes, a 501(c)(3) organization, provides stable and sustainable information technology solutions for other local non-profits in the Richmond, Virginia area. 

Alaska Tourism

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Jelly Belly: Mr. E

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Tinactin

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Thrive at VCU

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Beez Nuts

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Tesla Model 3

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IT4Causes

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